| School of Management (SOM) | 2009-2010 Catalog
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BUS 430 - Services Marketing. |
Print-Friendly PageBUS 181, 211 or equivalent, 330; ECN 201, 202. (3).
Strategies involved in marketing of services. External environmental and internal control factors as applied to professional, financial, educational, entertainment, health care, governmental, religious, non-profit, and other organizations, institutions and agencies. Includes a project-based component used to understand application of concepts.