Apr 24, 2024  
2013-2014 Catalog 
    
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2013-2014 Catalog [ARCHIVED CATALOG]

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BUS 435 - New Product Development.


BUS 332 , ECN 201 , ECN 202 . (3).

Focus on steps firms take to develop new products, from idea generation to commercialization.  Students are exposed to decision-making and analytical tools necessary for effectively managing the new product development process.


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