Nov 21, 2018  
2013-2014 Catalog 
    
2013-2014 Catalog [ARCHIVED CATALOG]

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COM 316 - Advanced Advertising.


COM 226 . (3).

In competitive agency teams, examination of various media, cost comparisons, techniques of utilization, and creative concepts are developed. Guidelines and practice in setting creative and advertising objectives for meeting client-established marketing objectives, developing a complete advertising proposal, and pitching it to a local client. Mirrors agency life in small to medium sized markets.



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