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    University of Michigan - Flint
   
 
  Nov 17, 2017
 
 
    
2013-2014 Catalog [ARCHIVED CATALOG]

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MGT 531 - Marketing Management.


Graduate standing. (3).

Introduction to marketing management. Marketing environment, markets, buyer behavior and characteristics, market segmentation and target marketing; consumer, industrial and international marketing; product policies, promotion strategies, distribution and pricing decisions.



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