Oct 19, 2019  
2013-2014 Catalog 
    
2013-2014 Catalog [ARCHIVED CATALOG]

[Add to Portfolio]

MGT 537 - Technology Mediated Marketing Applications..


MGT 531  and graduate standing. (3).

The marketplace as it has changed over the past decade, as brick and mortar commerce has given way to e-commerce, m (mobile)-commerce, and u (ubiquitous)-commerce.  New technologies and applications used to target customers and influence them (e.g., social media such as YouTube, Second Life and virtual communities).  Includes training on types of online consumer behavior, online marketing tools, wireless media, and location-aware advertising.



[Add to Portfolio]