Mar 28, 2024  
2014-2015 Catalog 
    
2014-2015 Catalog [ARCHIVED CATALOG]

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MKT 435 - New Product Development.


(Formerly BUS 435). MKT 332 , ECN 201 , ECN 202 . (3).

Focus on steps firms take to develop new products, from idea generation to commercialization.  Students are exposed to decision-making and analytical tools necessary for effectively managing the new product development process.



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