Jul 16, 2019  
2014-2015 Catalog 
    
2014-2015 Catalog [ARCHIVED CATALOG]

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MKT 531 - Marketing Management.


(Formerly MGT 531). Graduate standing. (3).

Introduction to marketing management. Marketing environment, markets, buyer behavior and characteristics, market segmentation and target marketing; consumer, industrial and international marketing; product policies, promotion strategies, distribution and pricing decisions.



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