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    University of Michigan - Flint
  Feb 25, 2018
2014-2015 Catalog [ARCHIVED CATALOG]

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MKT 532 - Marketing Strategy.

(Formerly MGT 532). MKT 531  and graduate standing. (3).

Traditional concepts such as market segmentation and product life cycle; new concepts such as product positioning, market structure analysis, portfolio management, and consumer measurement. Theory and models applicable to product development; emphasis on consumer measurement techniques and new product planning. Focus on strategic issues of the marketing planning process and its integration with the new product development process.

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