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    University of Michigan - Flint
   
 
  Nov 22, 2017
 
 
    
2014-2015 Catalog [ARCHIVED CATALOG]

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MKT 536 - International and Global Marketing Management.


(Formerly MGT 536). MKT 531  or equivalent and graduate standing. (3).

International marketing and its role in multinational firms. Appraising international marketing opportunity; product, price, promotion and distribution policies; analysis of the foreign marketing environment.  Not open to students with credit for MKT 432 .



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