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    University of Michigan - Flint
  Feb 25, 2018
2014-2015 Catalog [ARCHIVED CATALOG]

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MKT 537 - Technology Mediated Marketing Applications..

(Formerly MGT 537). MKT 531  and graduate standing. (3).

The marketplace as it has changed over the past decade, as brick and mortar commerce has given way to e-commerce, m (mobile)-commerce, and u (ubiquitous)-commerce.  New technologies and applications used to target customers and influence them (e.g., social media such as YouTube, Second Life and virtual communities).  Includes training on types of online consumer behavior, online marketing tools, wireless media, and location-aware advertising.

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