Mar 28, 2024  
2015-2016 Catalog 
    
2015-2016 Catalog [ARCHIVED CATALOG]

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MKT 330 - Principles of Marketing.


(Formerly BUS 330). ECN 202 . (3).

Introduction to marketing from managerial viewpoint. Markets; consumer behavior; product policies; pricing strategy; wholesaling, retailing, and channels of distribution; promotional strategies, personal selling, sales management, advertising, and sales promotion; related topics.



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