Dec 07, 2019  
2019-2020 Catalog 
  
2019-2020 Catalog
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COM 371 - Advanced Public Relations


COM 361  or consent of instructor. (3).

Advanced theory with emphasis on management of the public relations function as a purposive, goal-directed activity. Practical applications in development of a comprehensive public relations program; production of program materials and activities; and evaluation of programs conducted by companies, non-profit institutions, and government agencies. Advanced writing techniques for specialized and mass speechwriting. Graded ABCDE.



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