Mar 29, 2024  
2010-2011 Catalog 
    
2010-2011 Catalog [ARCHIVED CATALOG]

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BUS 336 - Integrated Marketing Communications.


BUS 338 .(3).

Introduction to communications tools used by marketers, including: advertising, personal selling, promotions, public relations, direct marketing, and alternative marketing channels.  Formulation and analysis of promotional goals; planning, organizing, and controlling the promotion function; creative planning; budgeting and media selection; the role of IMC in the overall marketing process and in creating and maintaining a brand.



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