Mar 29, 2024  
2010-2011 Catalog 
    
2010-2011 Catalog [ARCHIVED CATALOG]

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BUS 438 - Marketing Strategy.


BUS 332 , BUS 338 , a marketing elective, ECN 202 .(3).

Application of marketing theory to contemporary marketing problems.  Develops student’s ability to integrate all major areas of marketing.  Students work in groups with local organizations with specific marketing concerns.  Includes project-based component used to understand the application of concepts.



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