Apr 25, 2024  
2011-2012 Catalog 
    
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2011-2012 Catalog [ARCHIVED CATALOG]

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MGT 531 - Marketing Management.


MGT 512 . (3).

Introduction to marketing management. Marketing environment, markets, buyer behavior and characteristics, market segmentation and target marketing; consumer, industrial and international marketing; product policies, promotion strategies, distribution and pricing decisions.


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