Dec 14, 2019  
2011-2012 Catalog 
    
2011-2012 Catalog [ARCHIVED CATALOG]

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MGT 532 - Marketing Strategy.


MGT 531 . (3).

Traditional concepts such as market segmentation and product life cycle; new concepts such as product positioning, market structure analysis, portfolio management, and consumer measurement. Theory and models applicable to product development; emphasis on consumer measurement techniques and new product planning. Focus on strategic issues of the marketing planning process and its integration with the new product development process.



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