Dec 14, 2019  
2011-2012 Catalog 
    
2011-2012 Catalog [ARCHIVED CATALOG]

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MGT 534 - Integrated Marketing Communications.


MGT 531 . (3).

Integrated marketing communication (IMC) as a customer-centric data-driven approach to communicating with customers.  Organized communication, including advertising, direct marketing, public relations, sales promotion, brand management and interactive services, for building successful long-term relationships with customers.  How firms develop integrated cross-media strategies to reach a target audience and deliver the brand promise.



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