Jul 16, 2019  
2011-2012 Catalog 
    
2011-2012 Catalog [ARCHIVED CATALOG]

[Add to Portfolio]

MGT 536 - International and Global Marketing Management.


MGT 531  or equivalent. (3).

International marketing and its role in multinational firms. Appraising international marketing opportunity; product, price, promotion and distribution policies; analysis of the foreign marketing environment.  Not open to students with credit for BUS 432 .



[Add to Portfolio]