Mar 28, 2024  
2012-2013 Catalog 
    
2012-2013 Catalog [ARCHIVED CATALOG]

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BUS 338 - Consumer Behavior.


BUS 211  or equivalent; prior or concurrent election of BUS 330 ; a course in psychology. (3).

Study of macro and micro consumer behavior. Emphasis on basic determinants of how and why consumers purchase needed products and services. Analysis of current consumer movement and of consumer buying problems.



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