Mar 29, 2024  
2012-2013 Catalog 
    
2012-2013 Catalog [ARCHIVED CATALOG]

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BUS 430 - Services Marketing.


BUS 115  or BUS 181 ; BUS 211  or equivalent, BUS 330 , ECN 201 , ECN 202 . (3).

Strategies involved in marketing of services.  External environmental and internal control factors as applied to professional, financial, educational, entertainment, health care, governmental, religious, non-profit, and other organizations, institutions and agencies.  Includes a project-based component used to understand application of concepts.



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