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    University of Michigan - Flint
  Feb 25, 2018
2012-2013 Catalog [ARCHIVED CATALOG]

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BUS 432 - International Marketing.

BUS 115  or BUS 181 ; BUS 211  or equivalent, BUS 330 , ECN 201 , ECN 202 . (3).

International marketing and its role in multinational firms.  Appraising international marketing opportunity; product, price, promotion and distribution policies; analysis of the foreign marketing environment.  Includes a project-based component used to understand application of concepts.

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