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    University of Michigan - Flint
   
 
  Nov 23, 2017
 
2017-2018 Catalog 
  
2017-2018 Catalog

Marketing Major


Objectives


The Marketing major prepares students for professional careers in marketing such as advertising, sales, consumer research, and new product development in commercial and other organizations.

The curriculum emphasizes the study of those aspects of the firm that are involved with the attributes of the product, its price, the place it will be distributed, and how it will be promoted, known as the “Four P’s”.

Marketing faculty members are available to consult with students wishing to pursue careers in any of the above-mentioned areas.

Requirements


In addition to the requirements for the BBA degree , 18 additional credits as follows: