Entrepreneurship and Innovation Management Major

Objectives

The Entrepreneurship and Innovation Management major provides depth and breadth of educational exposure for students interested in either starting their own business or working in entrepreneurial and innovative organizations.

The curriculum emphasizes entrepreneurship, innovation and new product development management, conflict resolution and negotiation, team-building, and project management.

Management faculty are available to consult with students wishing to pursue careers in entrepreneurship and innovation management.

Requirements

In addition to the requirements for the BBA degree , at least 18 additional credits as follows:

A. Major Core Courses

EIM 340 - Introduction to Entrepreneurship (3).
EIM 349 - Innovation Management (3).
EIM 440 - Entrepreneurship and New Venture Creation (3).
MKT 332 - Marketing Research (3).
MKT 435 - New Product Development (3).

B. Major Electives

One from:

MGT 347 - Managing Projects and Teams (3).
MGT 397 - Project Management (3).
MGT 443 - Develop Negotiations Skills (3).

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