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    University of Michigan - Flint
   
 
  Oct 22, 2017
 
 
    
2012-2013 Catalog [ARCHIVED CATALOG]

Marketing


Concentration in Marketing

Objectives. The Marketing Concentration prepares students for professional careers in marketing such as advertising, sales, consumer research, and new product development in commercial and other organizations.

The curriculum emphasizes the study of those aspects of the firm that are involved with the attributes of the product, its price, the place it will be distributed, and how it will be promoted, known as the “Four P’s”.

Marketing faculty members are available to consult with students wishing to pursue careers in any of the above-mentioned areas.

Requirements. In addition to the requirements for the BBA degree , 18 additional credits as follows:

  1. BUS 332 , BUS 338 , BUS 438 .
  2. Three from: BUS 316 , BUS 336 , BUS 394 *, BUS 413 , BUS 430 , BUS 432 BUS 434 ,BUS 435 , BUS 443 .
    *Internship should be in the area of marketing.