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Sep 01, 2024
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MKT 430 - Services Marketing. (Formerly BUS 430). BUS 115 ; MGT 211 or equivalent, MKT 330 , ECN 201 , ECN 202 . (3).
Strategies involved in marketing of services. External environmental and internal control factors as applied to professional, financial, educational, entertainment, health care, governmental, religious, non-profit, and other organizations, institutions and agencies. Includes a project-based component used to understand application of concepts.
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