Nov 08, 2024  
2015-2016 Catalog 
    
2015-2016 Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MKT 536 - International and Global Marketing Management.


(Formerly MGT 536). MKT 531  or equivalent and graduate standing. (3).

International marketing and its role in multinational firms. Appraising international marketing opportunity; product, price, promotion and distribution policies; analysis of the foreign marketing environment.  Not open to students with credit for MKT 432 .



Add to Portfolio (opens a new window)