MKT 437 - Retail Management.

MKT 332, MKT 338, ECN 202. (3).

Examination of recent developments in retail management, with a focus on associated internal, external and customer environments. Management and marketing issues including merchandise planning, pricing, location, promotional strategies, human resources management, store design, and customer; recent trends in retailing technology which affect how merchandise is sold and managed, including electronic retailing, RFID and other new technologies.