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Sep 01, 2024
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MKT 437 - Retail Management. MKT 332 , MKT 338 , ECN 202 . (3).
Examination of recent developments in retail management, with a focus on associated internal, external and customer environments. Management and marketing issues including merchandise planning, pricing, location, promotional strategies, human resources management, store design, and customer; recent trends in retailing technology which affect how merchandise is sold and managed, including electronic retailing, RFID and other new technologies.
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