May 18, 2024  
2016-2017 Catalog 
    
2016-2017 Catalog [ARCHIVED CATALOG]

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ADM 509 - Marketing, Fund-Raising and Planned Giving


Graduate standing. (3).

Methods of marketing nonprofit arts organizations. Examination of regional and national trends in marketing and development of models for various marketing strategies. Emphasis on marketing research and project development. Includes survey of basic strategies in fundraising and planned giving for nonprofit arts organizations. May be reelected to a total of 6 credits.



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