MKT 332 - Marketing Research

(Formerly BUS 332). BBA admission or Business Marketing minor, BUS 115, SCM 211 or equivalent, MKT 330. (3).

Methods of determining organizational requirements for information, and for reducing available data to develop needed additional information. Use of computer to perform hands-on data analysis required. A project-based component will be used to understand the application of concepts. Graded ABCDE. [“”]