MKT 338 - Consumer Behavior

(Formerly BUS 338). BBA admission or Business Marketing minor; SCM 211 or equivalent; prior or concurrent election of MKT 330; a course in psychology. (3).

Study of macro and micro consumer behavior. Emphasis on basic determinants of how and why consumers purchase needed products and services. Analysis of current consumer movement and of consumer buying problems. Graded ABCDE. [“”]