MKT 430 - Services Marketing

(Formerly BUS 430). BBA admission or Business Marketing minor, BUS 115, SCM 211 or equivalent, MKT 330, ECN 201, ECN 202. (3).

Strategies involved in marketing of services. External environmental and internal control factors as applied to professional, financial, educational, entertainment, health care, governmental, religious, non-profit, and other organizations, institutions and agencies. Includes a project-based component used to understand application of concepts. Graded ABCDE. [“”]