MKT 432 - International Marketing

(Formerly BUS 432). BBA admission or Business Marketing minor, BUS 115, SCM 211 or equivalent, MKT 330, ECN 201, ECN 202. (3).

International marketing and its role in multinational firms. Appraising international marketing opportunity; product, price, promotion and distribution policies; analysis of the foreign marketing environment. Includes a project-based component used to understand application of concepts. Graded ABCDE. [“”]