MKT 438 - Marketing Strategy

(Formerly BUS 438). BBA admission, MKT 332, MKT 338, a marketing elective, ECN 202. (3).

Application of marketing theory to contemporary marketing problems. Develops student’s ability to integrate all major areas of marketing. Students work in groups with local organizations with specific marketing concerns. Includes project-based component used to understand the application of concepts. Graded ABCDE. [“”]