Mar 29, 2024  
2017-2018 Catalog 
    
2017-2018 Catalog [ARCHIVED CATALOG]

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MKT 533 - Advanced Consumer Behavior


(Formerly MGT 533). MKT 531  and graduate standing. (3).

Focus on transition from an economics-driven, rational understanding of behavior towards a more psychosocial understanding, including the role of affect (feelings) and how they modify consumer rationales, with input from various disciplines including economics, psychology, sociology and neuroscience.  Managerial application in product-related industries with the objective of understanding how consumers choose and use products and modifying marketing plans to better suit decision processes. Graded ABCDE. [“”]



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