Mar 28, 2024  
2017-2018 Catalog 
    
2017-2018 Catalog [ARCHIVED CATALOG]

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MKT 534 - Integrated Marketing Communications


(Formerly MGT 534). MKT 531  and graduate standing. (3).

Integrated marketing communication (IMC) as a customer-centric data-driven approach to communicating with customers.  Organized communication, including advertising, direct marketing, public relations, sales promotion, brand management and interactive services, for building successful long-term relationships with customers.  How firms develop integrated cross-media strategies to reach a target audience and deliver the brand promise. Graded ABCDE. [“”]



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