MGT 547 - Strategic Innovation Management

Graduate standing. (3).

Introduction to innovation as a core component of an entrepreneurial or established firm’s strategy. Reasons why innovation matters and its role as a core business process; the structural design of an innovative organization; how an innovation strategy is developed; the sources of innovation; the role of innovation networks; managing in an uncertain environment; new product and service development; exploring opportunities in open innovation and collaboration; new venture development; value creation, knowledge and intellectual property; and dynamic capability building. Students undertake a team project developing an innovation strategy for an entrepreneurial or established enterprise. Graded ABCDE. [“”]