HCR 364 - Healthcare Marketing Strategies

MTH 090 with a grade of C (2.0) or higher or placement into MTH 111 or higher on math departmental exam; ECN 202. Online section(s) only restricted to Health Care Administration (BS). (3).

General survey of marketing strategies from the perspective of health care administration. Topics include target markets, marketing segmentation, marketing research, and the marketing mix. Graded ABCDE.