Mar 29, 2024  
2022-2023 Catalog 
    
2022-2023 Catalog [ARCHIVED CATALOG]

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COM 316 - Advanced Advertising


COM 226 . (3)

In competitive agency teams, examination of various media, cost comparisons, techniques of utilization, and creative concepts are developed. Guidelines and practice in setting creative and advertising objectives for meeting client-established marketing objectives, developing a complete advertising proposal, and pitching it to a local client. Mirrors agency life in small to medium sized markets. Graded ABCDE



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