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    University of Michigan - Flint
  Feb 23, 2018
2013-2014 Catalog [ARCHIVED CATALOG]

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MGT 533 - Advanced Consumer Behavior.

MGT 531  and graduate standing. (3).

Focus on transition from an economics-driven, rational understanding of behavior towards a more psychosocial understanding, including the role of affect (feelings) and how they modify consumer rationales, with input from various disciplines including economics, psychology, sociology and neuroscience.  Managerial application in product-related industries with the objective of understanding how consumers choose and use products and modifying marketing plans to better suit decision processes.

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