Mar 28, 2024  
2014-2015 Catalog 
    
2014-2015 Catalog [ARCHIVED CATALOG]

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MKT 338 - Consumer Behavior.


(Formerly BUS 338). MGT 211  or equivalent; prior or concurrent election of MKT 330 ; a course in psychology. (3).

Study of macro and micro consumer behavior. Emphasis on basic determinants of how and why consumers purchase needed products and services. Analysis of current consumer movement and of consumer buying problems.



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