MKT 432 - International Marketing.

(Formerly BUS 432). BUS 115; MGT 211 or equivalent, MKT 330, ECN 201, ECN 202. (3).

International marketing and its role in multinational firms. Appraising international marketing opportunity; product, price, promotion and distribution policies; analysis of the foreign marketing environment. Includes a project-based component used to understand application of concepts.