Nov 28, 2020  
2009-2010 Catalog 
    
2009-2010 Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

BUS 432 - International Marketing.


BUS 181, 211 or equivalent, 330; ECN 201, 202.(3).

International marketing and its role in multinational firms.  Appraising international marketing opportunity; product, price, promotion and distribution policies; analysis of the foreign marketing environment.  Includes a project-based component used to understand application of concepts.



Add to Portfolio (opens a new window)