Dec 05, 2021  
2020-2021 Catalog 
    
2020-2021 Catalog [ARCHIVED CATALOG]

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COM 344 - Media Management and Programming


COM 241  or consent of instructor. (3)

Understanding management in broadcast media, with particular attention to radio, television and cable. Examination of format types of broadcast programming; analysis of special problems of managing talent; sales and marketing of air time promotion; program evaluation. Graded ABCDE



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