Mar 29, 2024  
2020-2021 Catalog 
    
2020-2021 Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MKT 531 - Marketing Management


Graduate standing. (3)

Introduction to marketing management. Marketing environment, markets, buyer behavior and characteristics, market segmentation and target marketing; consumer, industrial and international marketing; product policies, promotion strategies, distribution and pricing decisions. Graded ABCDE



Add to Portfolio (opens a new window)