COM 417 - Applied Health Communication

COM 241, COM 387, HCR 386. (3)

This capstone course explores interpersonal and media based communication campaigns to promote health and reduce health risk. This course applies previously learned theory and strategy and prepares students to lead the planning, implementation, evaluation and refinement of communication campaigns that affect individual-level behavior change and community-wide action while addressing public health issues. Throughout the semester, students apply the various stages of a health communication campaign to a community-based partner. Students will create a portfolio that includes the stages of the campaign and reflections on the process. Graded ABCDE