Mar 28, 2024  
2020-2021 Catalog 
    
2020-2021 Catalog [ARCHIVED CATALOG]

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MKT 437 - Retail Management


BBA admission, MKT 330 . (3)

Examination of recent developments in retail management, with a focus on associated internal, external and customer environments.  Management and marketing issues including merchandise planning, pricing, location, promotional strategies, human resources management, store design, and customer; recent trends in retailing technology which affect how merchandise is sold and managed, including electronic retailing, RFID and other new technologies. Graded ABCDE



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