Dec 02, 2024  
2024-2025 Catalog 
  
2024-2025 Catalog
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MKT 432 - International Marketing


BUS 115 , SCM 211  or equivalent, MKT 330 , ECN 201 , ECN 202 . (3)

International marketing and its role in multinational firms.  Appraising international marketing opportunity; product, price, promotion and distribution policies; analysis of the foreign marketing environment.  Includes a project-based component used to understand application of concepts. Graded ABCDE



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