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Dec 02, 2024
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MKT 432 - International Marketing BUS 115 , SCM 211 or equivalent, MKT 330 , ECN 201 , ECN 202 . (3)
International marketing and its role in multinational firms. Appraising international marketing opportunity; product, price, promotion and distribution policies; analysis of the foreign marketing environment. Includes a project-based component used to understand application of concepts. Graded ABCDE
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