Dec 02, 2024  
2024-2025 Catalog 
  
2024-2025 Catalog
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MKT 536 - International Marketing


MKT 531  or equivalent and graduate standing. (3)

International marketing and its role in multinational firms. Appraising international marketing opportunity; product, price, promotion and distribution policies; analysis of the foreign marketing environment.  Not open to students with credit for MKT 432. Graded ABCDE



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