Dec 13, 2024  
2011-2012 Catalog 
    
2011-2012 Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

BUS 330 - Marketing Management.


ECN 202 . (3).

Introduction to marketing from managerial viewpoint. Markets; consumer behavior; product policies; pricing strategy; wholesaling, retailing, and channels of distribution; promotional strategies, personal selling, sales management, advertising, and sales promotion; related topics.



Add to Portfolio (opens a new window)