HED 545 - Health Communications.

Admission to the Health Education or Public Health program. (3).

Introduction to the theory and practice of planning, implementing and evaluating marketing and communication programs in health promotion. Topics include the development of effective health communication strategies, basic health communication literacy, use of theory to design messages, utilization of emerging technologies and review of presentation skills. Examination of the use and effectiveness of mass media to both report health-related news and to promote health behavior change.